Services/Website DesignService 02

Websitedesign thatargues for you.

Most sites describe a company. Yours has to move someone from curious to convinced. We design the page around that decision — then hand over a component system your developers can build without inventing anything.

creativetriplet.com — redesignDrag to compare
Creative Triplet website — after redesign
Creative Triplet website — before redesign
BeforeAfter
Lead response 2 days → 11 minFigma → Next.jsShipped 2025
Timeline
3 weeks typical
From
$4,800 fixed
Deliverable
Figma + system
Revisions
2 rounds per phase
UX & information architecture
Design systems
Landing pages
Brand application
Prototyping
Conversion design
UX & information architecture
Design systems
Landing pages
Brand application
Prototyping
Conversion design
01Why redesign

You do not need a prettier site.

You need one that answers the objection before it is spoken.

Redesigns fail for boring reasons: the homepage tries to speak to everyone, the proof sits three clicks deep, and the form asks for eight fields before earning one. None of that is a taste problem.

11 min
Lead reply, was 2 days
+38%
Enquiry conversion
What we usually findWhat we design instead
01Homepage speaks to everyoneOne audience, one decision, one path through the page
02Proof buried three clicks deepResults and client names placed where the doubt appears
03Eight-field contact formOne question that earns the right to ask the next
04Design handed over as picturesA component system with every state documented
02What's included

Everything a developer needs, nothing they have to guess.

One engagement covers strategy, design and the system that keeps it consistent after we leave.

01

Positioning & page architecture

What each page has to prove, in what order, before any visual work starts.

02

Visual direction

Two directions explored properly, one taken forward — type, colour, imagery and tone.

03

Full page design

Every page designed for desktop and mobile, including empty, error and loading states.

04

Component library

Buttons, cards, forms and navigation documented with variants and behaviour.

05

Copy direction

Headline intent and message hierarchy written per section, ready for your writer or ours.

06

Developer handoff

Annotated specs, tokens, assets and a recorded walkthrough so nothing is guessed.

03How the design runs

Five phases, three weeks.

You approve direction before we build pages, and pages before we build the system — so nothing large is ever a surprise.

01of 05
Phase 01

Audit & positioning

We review the current site, your analytics and your sales calls to find where the argument breaks down.

Heuristic auditAnalytics reviewMessage hierarchy
Output: positioning brief
Phase 02

Architecture & wireframes

Page-by-page structure in low fidelity, so we argue about order and emphasis before pixels.

SitemapSection-level wireframesContent requirements
Output: approved structure
Phase 03

Visual direction

Two directions on the real hero and one inner page. You pick one; we do not design by committee after this.

Two conceptsType and colour systemImagery direction
Output: signed direction
Phase 04

Full design

All pages designed out, desktop and mobile, with motion notes for anything that moves.

Desktop and mobileStates and edge casesMotion notes
Output: complete design
Phase 05

System & handoff

The components extracted, documented and walked through with whoever builds it.

Component libraryTokens and assetsRecorded walkthrough
Output: build-ready system
04Recent design work

Designed, then built.

All case studies ↗
Hiller Media Group

Hiller Media Group

2025

Creator-economy agency site rebuilt around a single campaign CTA. Enquiry conversion up 38% in one quarter.

Creative Triplet

Creative Triplet

2025

Brand site and AI intake designed together, so the page and the agent behind it tell the same story.

05Ways in

Fixed price before we start.

Scope agreed in writing. If it grows we quote the change — never a surprise invoice.

Landing Page

$2.4k fixed

One page that has to carry a campaign or a launch.

Positioning and structure
Desktop and mobile design
Copy direction
Developer handoff
Scope a page

Product & App UI

$9k from

Dashboards and product interfaces where states matter more than pages.

Flows and IA
Full UI kit with variants
Empty, error and loading states
Prototype for user testing
Ongoing design support
Talk product
06FAQ

Design questions.

Anything not covered here, ask on the call — we answer scope and price questions directly.

We write copy direction for every section — the argument, the headline intent and the proof each block needs. If you want finished long-form copy we bring in a writer we trust, quoted separately.

Free, 30 minutes, no deck

Show us the page that is not converting.

We will walk through it live and tell you what we would change first, whether or not you hire us.

Book a design review